Why a Vanity Number is Important for Your Marketing Campaigns

Marketing plays an important role in enticing new customers for your business. In order to have a great marketing campaign there are two prerequisites: first, use a complete branding strategy and second, adopt a dynamic advertising strategy.  Your brand should be able to answer three questions to your customers: First, who are you? Second, what do you do? And finally, how are you different from your competitors? A vanity number actually helps you answer all the three questions almost instantly. No matter if you are using this number for your marketing campaigns or not, make sure to answer all the three questions before you start any marketing campaign.

A vanity number gives your business a definite advantage over your competitors. It streamlines your business communication and makes it more effective, sharp and prompt. A good vanity toll free number easily sticks to the mind of your customers and helps you gain better advantage.

Following are a few of the advantages that your business enjoys using a vanity 800 number:

Makes You Accessible Nationwide

When you use a vanity number in your business contact information, it is understood that customers from across the U.S and Canada can call you for free. Since you are using a vanity number it will also be easier for them to remember your number and call you. So, the first step is done. Your customers can recognize you.

Instant Recognition

A vanity toll free number usually contains a word or a phrase, which is related to your business. It can be the name of your business, or product or service. So your customers can understand who you are and what you do. For example, if you have a car rental business, your vanity number could be something like this: 1 888 RENT A CAR. So your customers remember you and also your contact number. This is like hitting two birds with one stone. The new toll free prefixes are also used with this number, so don’t be surprised if your vanity number has prefixes like: 888, 877, 866 or 855.

Credibility and Professionalism

Providing toll free numbers or vanity toll free numbers was a premium service that only big and credible businesses could afford for their customers. Your business enters this elite group of business instantly when you include either a toll free number or a vanity number in your contact list. Your business becomes more credible and legitimate and your customers feel most assured of the product or service that you provide. Including just a number can give your business the boost, which otherwise would require years of hard work.

Effective Branding

A memorable phone number will always keep you on the top of your customer’s mind.  A vanity number is no doubt, easily memorable compared to a numeric toll free number. So, it becomes easy for your customers to remember you. Moreover, it worked as an excellent branding for your business. Some of the famous brands are almost synonymous with their vanity toll free number like 1 800 Go Fedex.

Vanity numbers makes you popular among your prospects and customers because they can remember you and can easily recall you at the time of their need. This is exactly what you need to succeed in business.

Why Getting a Vanity Number is a Good Business Decision

While a vanity number may seem like nothing more than a novelty, it is actually a very good business decision in that it helps to make a business more memorable, promotes the products and services being offered, and ties the business to the industry in which it operates.

Memorability
Perhaps the number one reason why vanity numbers are so popular is because they help to make a business telephone number more memorable to the general public. Consumers are often creatures of convenience and they will take advantage of any step that allows them to save time and energy. Since a vanity number is inherently easy to remember—and can be made even more memorable with the correct marketing strategies—consumers are much more likely to dial it than to search through the Yellow Pages or other mediums for a telephone number. This memorability helps businesses gain ground over the competition.

Product or Service Promotion
A vanity number is also a great way to promote a product or service that is offered by a company. A dog groomer, for instance, may choose something as simple as 1-866-GROOMER. On the same note, a computer repair service may choose a number like 1-877-PCFIXER. While the business name is not mentioned directly, these telephone numbers tell consumers the exact purpose of the business. Therefore, if they need dog grooming or computer repair, they are more likely to dial these numbers.

Industry Recognition
Another reason why a vanity number is always a great business decision is because it can help to provide a company or business with recognition within an industry. This is done almost subliminally within the minds of consumers because it implants a sense of establishment within their minds. In fact, almost everyone can name several vanity numbers for industries such as car insurance, flower delivery and more. This simple fact proves that businesses that take advantage of the usefulness provided by vanity numbers are truly making a difference in the way consumers perceive them. Simply put, these numbers can provide an authoritative feel.

Professional Image
Finally, vanity numbers may even help to provide a business with a more professional image when they are paired with great marketing campaigns, a beautiful concept and excellent customer service practices. Professionalism cannot come from a telephone number alone, so it is important to use it in conjunction with these things in order to enjoy real success. For years, consumers have automatically associated toll free numbers of any type with a certain level of professionalism. Vanity numbers work to take this to the next level by making the professionalism even more memorable and easily attainable.

Business owners who consider a vanity number nothing more than a mere novelty should consider all of the great things it could do for their business. All in all, when the potential return on investment is realized, these telephone numbers are often some of the best and simplest business decisions to make.