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Wednesday, July 10, 2013

Talking is Vanity Numbers Work – You Do Business!

Today’s competitive business environment requires every business to make the right move that can keep them ahead of the competition. It’s not easy. It needs extensive planning, deciding the strategies, checking your budget and obviously the resources available. Talking about resources, there’s one thing that every entrepreneur should remember – resources are endless. You have to decide which one suits the business and also the budget. Vanity numbers are a great tool to reach out easily to customers. They are just perfect for a small business and also for a big one that can afford to have other resources as well for spreading out its business message.

Makes a Dual Announcement

Instead of explaining to customers what you do, why not tell them straight in their face what your business is. For example, if you have a tailoring shop you can use a vanity number like this: 1 800 tailors. This number clearly explains your business. You do not have to go on explaining that you provide the perfect tailoring solutions. This number keeps your message short and yet powerful. Moreover, it shows customers the most convenient way to reach you. Vanity numbers thus serve the dual purpose of announcing contact information to customers and prospects, and also letting them know the business you are in.
 
More Successful Than Numeric Numbers

Since vanity numbers contain a word or a phrase related to the business, it instantly becomes associated with a business. Various independent research reports have shown that a vanity number generates 30 per cent more response than a general numeric number or a toll free number. This is primarily because these numbers are easily memorable and can be related to a business easily. A prospect or a customer does not need to make any effort in remembering this number. It automatically sticks in their mind.

Helps in Lead Generation


Vanity numbers are an important resource to be used for gaining success in any marketing campaign. They are easily memorable and also toll free! Prospects and customers remember your business number and do not feel hesitant to call you because they know they are not going to be charged for the call. Once you get a call from a prospect, you need to use all your strategies to convert him to a qualified lead.  For any marketers and especially for online marketers these numbers are a great boon.

Helps in Building a Brand


Vanity numbers are also an important tool in developing the brand of a business. Some famous companies including FedEx and Toyota have used their vanity number in developing their brand. In fact, their vanity number has almost become synonymous with the brand. It becomes a subconscious thing with callers. They remember these numbers without really thinking about it much like 1800 Flowers --- people think about sending flowers and this number comes to mind immediately. Vanity numbers are a powerful tool that works as advertising and branding with little effort.

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