Why a Vanity Number is Important for Your Marketing Campaigns

Marketing plays an important role in enticing new customers for your business. In order to have a great marketing campaign there are two prerequisites: first, use a complete branding strategy and second, adopt a dynamic advertising strategy.  Your brand should be able to answer three questions to your customers: First, who are you? Second, what do you do? And finally, how are you different from your competitors? A vanity number actually helps you answer all the three questions almost instantly. No matter if you are using this number for your marketing campaigns or not, make sure to answer all the three questions before you start any marketing campaign.

A vanity number gives your business a definite advantage over your competitors. It streamlines your business communication and makes it more effective, sharp and prompt. A good vanity toll free number easily sticks to the mind of your customers and helps you gain better advantage.

Following are a few of the advantages that your business enjoys using a vanity 800 number:

Makes You Accessible Nationwide

When you use a vanity number in your business contact information, it is understood that customers from across the U.S and Canada can call you for free. Since you are using a vanity number it will also be easier for them to remember your number and call you. So, the first step is done. Your customers can recognize you.

Instant Recognition

A vanity toll free number usually contains a word or a phrase, which is related to your business. It can be the name of your business, or product or service. So your customers can understand who you are and what you do. For example, if you have a car rental business, your vanity number could be something like this: 1 888 RENT A CAR. So your customers remember you and also your contact number. This is like hitting two birds with one stone. The new toll free prefixes are also used with this number, so don’t be surprised if your vanity number has prefixes like: 888, 877, 866 or 855.

Credibility and Professionalism

Providing toll free numbers or vanity toll free numbers was a premium service that only big and credible businesses could afford for their customers. Your business enters this elite group of business instantly when you include either a toll free number or a vanity number in your contact list. Your business becomes more credible and legitimate and your customers feel most assured of the product or service that you provide. Including just a number can give your business the boost, which otherwise would require years of hard work.

Effective Branding

A memorable phone number will always keep you on the top of your customer’s mind.  A vanity number is no doubt, easily memorable compared to a numeric toll free number. So, it becomes easy for your customers to remember you. Moreover, it worked as an excellent branding for your business. Some of the famous brands are almost synonymous with their vanity toll free number like 1 800 Go Fedex.

Vanity numbers makes you popular among your prospects and customers because they can remember you and can easily recall you at the time of their need. This is exactly what you need to succeed in business.

Vanity Phone Numbers - Your Tool for Mass Advertising

Vanity phone numbers are one of the important tools for your mass advertising and communication. It helps companies to improve their efficiency and effectiveness of their mass advertising across every kind of media. A strong vanity number works much like a renowned advertising slogan or jingle that makes you more familiar among your customers and also enhances your customer response rate. It creates a consciousness for your brand that helps you create a niche area for your business. It makes you popular almost instantly.

Special Numbers
Vanity phone numbers are easier to remember than any other numeric number. It is an alphanumeric number that contains a phrase or a word related to your business.  For example, if you are into pen business your vanity number could be 1 800 777 PENS. Now, this is easy to remember and also contains a word related to your business. So whenever people think of pen they can remember you easily. A numeric number on the other hand is difficult to remember and especially to recollect at the right time.  This is one of the prime reasons why vanity phone numbers are more successful in promotions and campaigns rather than numeric numbers.

Use Memorable Jingles
How many advertising slogans you remember? Let’s count. Breakfast of Champions, You Can’t Eat just One, Impossible is Nothing, Share the Wonder – that’s not bad. So we remember quite a few slogans. For years these slogans and many more have been pointing consumers to their product.  A well thought vanity phone numbers streamline this process for you. Select a word or a phrase that tells people who are you, what are you and how well you do it. The next step is to use it in your vanity number. Your number will become as timeless as these advertising jingles.  Make your company’s advertising campaign even more powerful with some timeless jingles like these and your business can expect calls from customers of any region.

Unique Innovative Numbers
Try to be innovative while choosing your vanity phone numbers. It is better to brainstorm and find a unique jingle for your vanity number rather than using a general word or a phrase. For example, if you are a moving company you could use a vanity number like this: 1 800 MOVE SAFE. This not only tells about your business but also about the fact that you ensure safety while moving. While a well thought vanity number is of great advantage for any business a general vanity number could not bring about the desired result.

Business Advantage
Vanity phone numbers strongly communicates the fact that your customers are your priority. It shows them that you care for them. In a world where customer care and customer satisfaction are the two crucial factors for the success of any business, a vanity number definitely puts your business in an advantageous position.  Since this number influences your marketing efforts and also your customer satisfaction ratio, it is quite obvious that it will have a considerable influence on the sales of a business as well.  It virtually ensures more leads. You will agree that building a relationship with your customers is half the battle. Vanity phone numbers help you building and maintaining this relationship with your customers.

Why Getting a Vanity Number is a Good Business Decision

While a vanity number may seem like nothing more than a novelty, it is actually a very good business decision in that it helps to make a business more memorable, promotes the products and services being offered, and ties the business to the industry in which it operates.

Memorability
Perhaps the number one reason why vanity numbers are so popular is because they help to make a business telephone number more memorable to the general public. Consumers are often creatures of convenience and they will take advantage of any step that allows them to save time and energy. Since a vanity number is inherently easy to remember—and can be made even more memorable with the correct marketing strategies—consumers are much more likely to dial it than to search through the Yellow Pages or other mediums for a telephone number. This memorability helps businesses gain ground over the competition.

Product or Service Promotion
A vanity number is also a great way to promote a product or service that is offered by a company. A dog groomer, for instance, may choose something as simple as 1-866-GROOMER. On the same note, a computer repair service may choose a number like 1-877-PCFIXER. While the business name is not mentioned directly, these telephone numbers tell consumers the exact purpose of the business. Therefore, if they need dog grooming or computer repair, they are more likely to dial these numbers.

Industry Recognition
Another reason why a vanity number is always a great business decision is because it can help to provide a company or business with recognition within an industry. This is done almost subliminally within the minds of consumers because it implants a sense of establishment within their minds. In fact, almost everyone can name several vanity numbers for industries such as car insurance, flower delivery and more. This simple fact proves that businesses that take advantage of the usefulness provided by vanity numbers are truly making a difference in the way consumers perceive them. Simply put, these numbers can provide an authoritative feel.

Professional Image
Finally, vanity numbers may even help to provide a business with a more professional image when they are paired with great marketing campaigns, a beautiful concept and excellent customer service practices. Professionalism cannot come from a telephone number alone, so it is important to use it in conjunction with these things in order to enjoy real success. For years, consumers have automatically associated toll free numbers of any type with a certain level of professionalism. Vanity numbers work to take this to the next level by making the professionalism even more memorable and easily attainable.

Business owners who consider a vanity number nothing more than a mere novelty should consider all of the great things it could do for their business. All in all, when the potential return on investment is realized, these telephone numbers are often some of the best and simplest business decisions to make.

Promote Your Product or Company with a Vanity Number

While there are certainly many ways for you to promote your business and the products and services it offers, a vanity number is an inexpensive and highly effective tool that can aid your marketing campaigns. These numbers personalize and brand your business in a way that cannot be otherwise accomplished.

What are Vanity Numbers?
A vanity number essentially takes the place of a standard telephone number and contains alphanumeric characters instead of just numbers. There are many ways in which they can be utilized, and they are available in both standard local formats and toll-free numbers. Businesses that choose to utilize these numbers are doing themselves a huge favor because it helps to brand the company, promotes the industry and provides consumers with a memorable telephone number to dial when they are in need of products and services. These numbers are often combined with marketing campaigns to make them stand out even more.

Local Numbers
A local vanity number is often hard to come by for many reasons. First, since local numbers are only seven digits, this only provides you with four characters that you can customize. In some cases, such as a car dealership, this can be highly effective—555-CARS, for example. You must also remember that if there is competition within the market, most of the seven-digit vanity numbers are probably unavailable. This can pose a serious problem, and it is for this reason that you may want to consider using a toll-free number as an alternative.

Toll-Free Numbers
A toll-free vanity number is typically the best way to promote your product or company because it provides you with more characters that you can customize. Instead of only four characters, you will have seven. This frees you up to choose more words or a phrase that better represents your business. Using the same example as above, a car dealership may choose 1-866-USEDCAR or 1-877-AUTOS4U. Either of these options describes the industry and is very memorable to consumers who may want to procure a car. Additionally, if the word or phrase you choose is unavailable with one toll-free prefix, there are additional options from which you can choose.

Marketing & Branding
Regardless of the number you select, you will need to market it to consumers in order for it to be effective in promoting your business or your products. Studies have shown that the best way to do this is to tie the telephone number in with an audio jingle via television or radio ads, but many businesses also enjoy a fair level of success by incorporating their numbers with striking visual images on billboards and flyers. Either way, consumers will be able to associate the number with the products or services on offer. Thusly, when they are ready to make a purchase, they are more likely to dial the number they remember than to spend time searching for a different number through various mediums.

A vanity number is certainly a great way to promote your business, but you must consider whether a local number or toll free number will be your best option. Once your number has been chosen and confirmed as available, it is important to market it soundly in order to get the word out.

Using Vanity Numbers Increases Your Company’s Visibility

The first part of ensuring that a company will be successful is making sure that people know it exists. Without proper advertisement, this is almost impossible. Vanity numbers are great ways to promote a business’s name or purpose and they are easily remembered by consumers all over the nation.

What is Business Visibility?
Business visibility is a phrase used to describe the number of people in a targeted demographic who are actually aware that a business exists. For instance, if a business sells pet supplies, it can be assumed that a certain percentage of pet owners should be aware of it. Competition in many industries is fierce these days and it is incredibly important to ensure that consumers can find small businesses. By improving a business’s visibility with a vanity number and ensuring that a majority of the targeted audience is aware of the products and services on offer, any company can set itself up for success.

Targeting an Audience
One of the primary reasons why companies choose to use vanity numbers is to target a specific audience that may be interested in the product. As an example, a local company that sells pets may choose the number (123)-555-PETS in order to target pet owners. For a toll free example, that same company may choose 1-800-ANIMALS. This way, people who love animals and who are interested in learning more about them—or who possibly want to purchase one—will dial the number. Vanity numbers are available for a majority of industries, but not every number combination is available. Business owners and marketing specialists must check with their phone service providers to be sure.

Statistical Analysis
Anyone who is still skeptical about the power of vanity numbers to increase a company’s presence in the market should review some of the statistical information. A nationwide survey conducted over the course of several years throughout several service providers concluded that businesses that choose a vanity number over a standard telephone number have a whopping 30% larger customer base than those who do not. When consumers were asked for the most memorable vanity 1 800 numbers of all time, they were easily able to recite an average of three telephone numbers they had viewed on television, heard on the radio or seen on billboards all across the country.

Cost vs. Value
The final thing to consider before purchasing and launching a business vanity number is whether the potential increase in business and revenue will be enough to justify the cost. The cost of transforming an existing toll-free number into a vanity number is minimal, but swapping from a local number to a toll-free vanity number can cost a bit more. Start by figuring out how much it will cost to have the number over the course of a year, and then determine the expected change in revenue. If the value that the business will get from the number is greater than the cost, the vanity number is a wonderful idea and should definitely be pursued.

People who want to advertise their businesses, stay visible, and make an impact on the memories of their clients and customers in a positive way should consider using vanity numbers. The transition is often inexpensive and the potential rewards are immeasurable.

Vanity Numbers Become Part of Your Business Persona

Every business should have a positive persona that reflects its industry, the products or services it offers, and its inherent niche. Vanity numbers are great ways to enhance this image and provide consumers with something that they can easily remember when they are interested in making a purchase.

Reasons for Choosing Vanity Numbers
There are many reasons why a business may choose a vanity number instead of a typical toll-free number, but the most cited reason by far is to provide consumers with an easy way to remember the company in their times of need. Another reason vanity numbers may be the best option has to deal with the number of similar businesses in the industry; a single new business may need a unique way of setting itself apart from the crowd. For example, if there are six different businesses in the Yellow Pages that provide pet grooming services, consumers are more likely to remember 1-800-DOG-WASH as opposed to its numerical equivalent or numbers that are not associated with any phrases.

How to Choose a Number
When a business owner chooses a vanity number, he or she must consider several things. First, the number should reflect the industry or products with which the business is associated. This makes the number more memorable when consumers are confronted with a choice. Next, the business owner should also consider the persona he or she wishes to portray. While some vanity numbers may be chosen for professionalism, others may be chosen to incorporate a bit of humor or quirkiness. Finally, the chosen vanity number should not closely resemble another number chosen by a competitor; business owners would not want to give their adversaries an accidental advantage with misdialed calls.

Marketing and Advertisements
Businesses owners choose to advertise their products and services in many different ways. Television and radio ads, social media outlets, website ads, business cards, mailers and flyers are all very common marketing methods. The telephone number selected by a business owner will have a huge impact on these marketing tactics. For instance, consider some of the most famous vanity numbers of all time: 1-800-SAFE-AUTO, 1-800-96-JENNY and more. Each of these numbers is associated with a very catchy jingle that helps consumers remember the companies—and the telephone numbers—whenever the products or services offered by the businesses are in demand.

Corporate Image
One of the best ways for a business to project a national or global corporate image is with the use vanity numbers. Regardless of the size of the business, associating it with a toll-free vanity number will give consumers the impression that they are dealing with an established and reputable company. If a business in California sells mail-order fruit and a consumer in New York is interested in purchasing the product, it is much easier for that consumer to dial 1-800-FRUIT4U than to look through the Yellow Pages or on the internet for a local company.

The personas that business owners wish to portray can be greatly influenced by the selection of vanity numbers. By considering all of the factors, the vanity number selected can help to distinguish a business from its competitors and make it more memorable to consumers.

Vanity Numbers Help More Customers Remember Your Business

When it comes to running a business, competition is always an issue. It is important for businesses to remain professional and customer service oriented, but it also helps when consumers can remember the business when they need the products or services it offers. Vanity numbers are a fantastic and inexpensive way to make an impression.

What is a Vanity Number?
Vanity numbers are telephone numbers that consist of a word or phrase made up of the alphanumeric characters on a telephone keypad. The word or phrase selected should directly reflect the purpose of the business and the products and services it sells. For instance, if a business called Caramel is in the business of making and selling handmade candies to the public, that company can choose to use its business name in the number: 1-800-CARAMEL. They could also try 1-800-SWEET4U or 1-800-CANDY4U. As long as the number is memorable and easily dialed, many consumers will gravitate toward it whenever they want to buy handmade caramels.

Be Memorable
When a consumer wants to purchase a product or service, it is often a fleeting thought. They have an idea and decide to act upon it immediately. As a result, they are more likely to dial a telephone number that they have seen or heard before picking up a telephone book to look for alternative companies. This means that a business successfully using a vanity number will likely be the vendor of choice for all of the impulse buyers in the world. As an example, when most people think of cheap, instant car insurance in the United States, one name generally comes to mind. The same rule applies for the need to send flowers. Everyone in the country is influenced by vanity numbers and they can certainly have an impact on a business.

Advertise with Ease
Advertisement is the number one way to get a brand name out into the minds of the public, and many companies use television and radio to do it. Americans are bombarded with an average of 3,000 advertisements per day in the form of magazines, internet, radio, television and even billboards along the side of the road; many of these advertisements contain telephone numbers. Due to the sheer number of ads, the general public is likely to forget many of them and only remember the ones that are witty, funny or shocking. By adding a vanity number to their advertisements, a business can ensure that their ads are among those easily remembered by the general public.

Available to Anyone
A common misconception associated with vanity numbers is that they are only available to huge corporations and that they are incredibly expensive. This is simply not true. Anyone can purchase a vanity number at a price that is more affordable than most people realize. Even local numbers can become vanity numbers as long as they are available from the telephone company. Regardless of the size of the business, these numbers are a great way to promote the business and bring in new clients and customers on a regular basis.

Business owners who are interested in gaining a huge following and expanding to a national or even international level should definitely consider the use of vanity numbers. They make any business more memorable and elicit more calls from more people than a traditional local or 1800 numbers.

Vanity Numbers - A Gimmick or Sales Tool?

Every now and again a company releases an advertisement incorporating a suitably catchy but nevertheless irritating phrase. Regardless of its memorability, consumers may forever associate that company with a negative and annoying brand image. Is this what happens when a company makes use of a vanity number? A basic understanding of the human mind and modern consumerism will suggest otherwise.

An Effective Sales Tool

Human minds are conditioned to respond to familiar details, details that can be recalled, communicated and understood. The approach of any business serious about increasing its revenue must utilize tools with a proven record of achieving this on the market and dispense of mere gimmicks which act only to deteriorate brand image. A vanity number, as a sales tool, cannot only rely on its supporting rationale but on years of success in the market.

Numerical Complexity

There is a reason our 365 day years are segmented into 12 month periods. The same reason explains the common practice of rounding numbers. Long numbers can be complicated, difficult to recall and even harder to memorize. In fact, one of the reasons numbers are used is that they provide scope for extreme variety and the possibility of attributing a unique value to any item, for example ISBN numbers. Words or patterns, on the other hand, are more limited in scope. There are only 26 letters in the alphabet and common words are rarely longer than 8 characters. A potential customer is more likely to remember something less unique and more familiar to them: a word or a pattern.

Modern Consumerism

The well documented success of vanity numbers over the past 50 years has not occurred by chance. Vanity numbers emerged as the free market reached an unprecedented high. The world was getting smaller and companies and their products became international. Consumers became burdened with choice. With more money in their pockets and busier lives, they often substituted detailed market research for products they could recognize and purchase instantly. Since that time, consumerism has only grown and companies have had to adapt to the market conditions. The numerical complexity of almost every allocated phone number does not fit this model. Complexity is time consuming, laborious and due to the emergence of vanity numbers, unnecessary.

History Speaks for Itself

Vanity numbers act as a bridge between numerical complexity and the consumer, leaving a memorable impression that has countless times led to the radical expansion of businesses. The story of Jim McCann does much to illustrate just how effective vanity numbers can be. When McCann bought out a struggling flower company in the late 80’s, he changed its name to 1-800-FLOWERS, focused advertising on communicating this name and watched the company rise to become a national phenomenon.

Vanity numbers are an effective and well proven marketing tool. The rationale is logical, the application simple. They bridge the gap between human limitations and numerical complexity providing customers with a proven method of recognizing and communicating your details. Any business looking to expand their company on the market should seriously consider vanity numbers as a key marketing tool.

Make a Memorable Impression with Vanity Numbers

A vanity number is a company’s phone number which has been specifically chosen and purchased by that company. Used correctly vanity numbers can function as an important marketing tool. The aim is to create a memorable impression with the customer and the key is to understand how to do this.

A Memorable Impression

Any company looking to increase revenue has to consider its consumer. On the modern market, consumers have a lot of choice. To compete effectively, a company must create an image that is both memorable and instantly recognizable. Few methods are as effective and cost-efficient as vanity numbers. The most memorable selections will often be those that are witty or humorous but these are hard to devise and not always relevant to every business type. Here are a number of pointers as to what will leave a memorable impression.
 
Words - Using a Company Name

A business may look to use their name but this will only work where that name is simple (G-O-L-D-R-U-S-H) Where the company has an established brand on the market or its name is indicative of the type of business undertaken this method should be considered.

Words - Using a Market Sector

An effective method can be to communicate a business sector (F-L-O-W-E-R-S). This way, consumers will recall the company contact number when a need arises. Whatever method a company may use, it is key to avoid complicated, rare, or hard to spell words; this complexity is precisely what vanity numbers are designed to avoid.

Numbers - Using a Pattern

A pattern used correctly can be equally as effective. Again, the key is to avoid complexity and to create a memorable impression. Numbers which indicate a simple pattern (1-1-1-1-1-1) are easy to remember. Here it is important to keep the number of characters to a minimum, use as few a variety of different numbers as possible and make the pattern simple. Where (2-2-4-4-6-6) may still be considered memorable, it is less clear whether consumers would remember (2-2-3-4-4-5).

Numbers - Using a Sequence

One method can be to replicate a familiar date or sequence. As a date, (1-9-4-2) may be memorable but a company must be careful to consider their customer base, particularly where they are active internationally. A sequence such as (1-2-3-4-5-6-7) will no doubt be memorable but once again simplicity is the key. Otherwise a number that can easily be illustrated, pronounced or used in junction with a familiar jingle can be equally as effective.

Vanity numbers can provide a memorable impression on the consumer in a number of equally important ways. Having advertised a vanity number, customers will easily commit that companies contact details to memory, associate their details with a specific need and effortlessly recommend those details to friends, family and acquaintances. Used correctly, they can bring new customers, boost revenue and create a professional image for your business.

Vanity Numbers – Customers Will Have a Hard Time Forgetting Yours

Vanity numbers are phone numbers that are easy to remember because of their number sequence or because they spell out a word or phrase. Choosing the right phone number is an important step in building and maintaining your business, because it brings you immediately to mind for customers and potential clients. A good phone number will be easy to remember, make people think of your company, and/or come to mind in answer to a particular need.

Easy-to-Remember Vanity Numbers

People tend to remember recognizable patterns, such as 1234. They also tend to remember sequences that they are already familiar with, such as 1492 or 1776. Repeated numbers like 333 are also easy to recall, as are nice round figures like 100 or 1000. Using other mnemonics to jog the memory, such as O-D-D 1357, can also help people to recall your number when they need it. Basic knowledge of how the human memory works can help you to choose a vanity number that customers won't be able to forget.

Vanity Numbers That Make People Think of Your Company

Just as important as making sure your phone number is easy to remember is making sure it is associated as strongly as possible with your company. If your company is relatively high-profile or has an established customer base, using the name of your business in the phone number can be an effective way to ensure that it makes people think immediately of your company. If your company is just starting or is not yet well known, using a word or phrase that has to do with the main business of your company, such as T-A-X-I-C-A-B or H-A-T-S can also help customers to think of you.

Vanity Numbers That Come to Mind in Answer to a Particular Need

Choosing a vanity number for your company is a form of advertising, and as the world of advertising has taught us, nothing works as effectively as appealing to the needs of your audience. Choosing a word or phrase that comes to mind in answer to particular needs of customers is a good way to make sure that your company is the first one they call. Clients are often more likely to think first of what they need rather than what you sell, so choosing a number that speaks to what they need, like T-E-C-H G-U-Y or B-U-Y A C-A-R is an effective way of promoting your business.

How to Get a Vanity Number

There are tools available to help you select the perfect vanity number for your company. Going through an established business that specializes in phone numbers allows you the freedom of choosing the number that is best for you, while at the same time giving you professional assistance if needed. This includes letting you know immediately whether or not your chosen number is available, giving you similar options if the exact number is already taken, and ensuring that the phone number you decide on will be activated quickly.

Vanity numbers are a great way to promote your business because they are easy to remember, help people think of your company, and speak to the needs of clients. With a little creativity and professional assistance, you can come up with a vanity number that customers will have a hard time forgetting, and that will help your business to reach higher levels of recognition and success.

Vanity Numbers

Vanity Numbers - Grab a Business Number Customers Will Remember

In order for new businesses to ensure their success, they will need to provide consumers with a telephone number that is easy to remember and relates to the business in general. Vanity numbers are available from most virtual phone system providers and may make all of the difference when it comes to securing new clientele.

In short, a vanity number is a standard telephone number in which the numbers spell out a word that is related to the business. Many companies use them and nearly every consumer in the US knows at least a few. For example, a business that specializes in pet grooming may choose 1-800-PET-CARE and another company that provides landscaping may choose (123) 555-LAWN. Availability will vary by region, so consumers should be sure to check with their local phone system providers for more information.

When a consumer is in need of a product or service, they will likely contact the first company they can remember or the one that they are most familiar with. If a consumer is interested in ordering flowers for their significant other, they will likely call a telephone number they can remember hearing, such as 1-800-FLORIST.  By accurately choosing a number that is memorable and affiliated with the nature of the business, it is quite possible to grab clients and customers by the thousands with a single billboard or television advertisement.

As any business owner knows, marketing is very expensive. It may involve printing and mailing flyers, creating brochures or even placing television and radio ads. Though all of these are proven tactics, vanity numbers are also worth considering. For just a few extra dollars per month, business owners can secure a telephone number that accurately represents the business. In fact, by pairing this number with a catchy tune, business owners and marketing experts will leave a lasting impression in the minds of consumers all over the country.

Once a business owner has decided to use a vanity number as a marketing tactic, the next step is choosing a number that is catchy and easy to remember but is not difficult to spell. For instance, a laboratory may choose a number like 1-800-RESEARCH, though many consumers may avoid dialing the number because it can be difficult to spell. Similarly, a dentist would not want to use 1-800-ROOT-CANAL as a vanity number for obvious reasons. Humorous and witty numbers will win out every time, though simple numbers are also acceptable. A car dealership, for instance, could use the number 1-800-CAR-SALE as it is easy to remember, catchy and relates directly to the nature of the business.

Though the majority of vanity numbers are toll-free, small business owners can also choose local numbers when it is applicable. In short, businesses who offer the public toll-free vanity numbers are three to four times more likely to receive telephone calls than those who do not. Vanity numbers are an inexpensive way to market a business and ensure that consumers remember to call when the time is right.