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Friday, April 5, 2013

Why a Vanity Number is Important for Your Marketing Campaigns

Marketing plays an important role in enticing new customers for your business. In order to have a great marketing campaign there are two prerequisites: first, use a complete branding strategy and second, adopt a dynamic advertising strategy.  Your brand should be able to answer three questions to your customers: First, who are you? Second, what do you do? And finally, how are you different from your competitors? A vanity number actually helps you answer all the three questions almost instantly. No matter if you are using this number for your marketing campaigns or not, make sure to answer all the three questions before you start any marketing campaign.

A vanity number gives your business a definite advantage over your competitors. It streamlines your business communication and makes it more effective, sharp and prompt. A good vanity toll free number easily sticks to the mind of your customers and helps you gain better advantage.

Following are a few of the advantages that your business enjoys using a vanity 800 number:

Makes You Accessible Nationwide

When you use a vanity number in your business contact information, it is understood that customers from across the U.S and Canada can call you for free. Since you are using a vanity number it will also be easier for them to remember your number and call you. So, the first step is done. Your customers can recognize you.

Instant Recognition


A vanity toll free number usually contains a word or a phrase, which is related to your business. It can be the name of your business, or product or service. So your customers can understand who you are and what you do. For example, if you have a car rental business, your vanity number could be something like this: 1 888 RENT A CAR. So your customers remember you and also your contact number. This is like hitting two birds with one stone. The new toll free prefixes are also used with this number, so don’t be surprised if your vanity number has prefixes like: 888, 877, 866 or 855.

Credibility and Professionalism

Providing toll free numbers or vanity toll free numbers was a premium service that only big and credible businesses could afford for their customers. Your business enters this elite group of business instantly when you include either a toll free number or a vanity number in your contact list. Your business becomes more credible and legitimate and your customers feel most assured of the product or service that you provide. Including just a number can give your business the boost, which otherwise would require years of hard work.

Effective Branding

A memorable phone number will always keep you on the top of your customer’s mind.  A vanity number is no doubt, easily memorable compared to a numeric toll free number. So, it becomes easy for your customers to remember you. Moreover, it worked as an excellent branding for your business. Some of the famous brands are almost synonymous with their vanity toll free number like 1 800 Go Fedex.

Vanity numbers makes you popular among your prospects and customers because they can remember you and can easily recall you at the time of their need. This is exactly what you need to succeed in business.

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