Monday, January 21, 2013

Vanity Phone Numbers - Your Tool for Mass Advertising

Vanity phone numbers are one of the important tools for your mass advertising and communication. It helps companies to improve their efficiency and effectiveness of their mass advertising across every kind of media. A strong vanity number works much like a renowned advertising slogan or jingle that makes you more familiar among your customers and also enhances your customer response rate. It creates a consciousness for your brand that helps you create a niche area for your business. It makes you popular almost instantly.

Special Numbers
Vanity phone numbers are easier to remember than any other numeric number. It is an alphanumeric number that contains a phrase or a word related to your business.  For example, if you are into pen business your vanity number could be 1 800 777 PENS. Now, this is easy to remember and also contains a word related to your business. So whenever people think of pen they can remember you easily. A numeric number on the other hand is difficult to remember and especially to recollect at the right time.  This is one of the prime reasons why vanity phone numbers are more successful in promotions and campaigns rather than numeric numbers.

Use Memorable Jingles
How many advertising slogans you remember? Let’s count. Breakfast of Champions, You Can’t Eat just One, Impossible is Nothing, Share the Wonder – that’s not bad. So we remember quite a few slogans. For years these slogans and many more have been pointing consumers to their product.  A well thought vanity phone numbers streamline this process for you. Select a word or a phrase that tells people who are you, what are you and how well you do it. The next step is to use it in your vanity number. Your number will become as timeless as these advertising jingles.  Make your company’s advertising campaign even more powerful with some timeless jingles like these and your business can expect calls from customers of any region.

Unique Innovative Numbers
Try to be innovative while choosing your vanity phone numbers. It is better to brainstorm and find a unique jingle for your vanity number rather than using a general word or a phrase. For example, if you are a moving company you could use a vanity number like this: 1 800 MOVE SAFE. This not only tells about your business but also about the fact that you ensure safety while moving. While a well thought vanity number is of great advantage for any business a general vanity number could not bring about the desired result.

Business Advantage
Vanity phone numbers strongly communicates the fact that your customers are your priority. It shows them that you care for them. In a world where customer care and customer satisfaction are the two crucial factors for the success of any business, a vanity number definitely puts your business in an advantageous position.  Since this number influences your marketing efforts and also your customer satisfaction ratio, it is quite obvious that it will have a considerable influence on the sales of a business as well.  It virtually ensures more leads. You will agree that building a relationship with your customers is half the battle. Vanity phone numbers help you building and maintaining this relationship with your customers.

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