Friday, February 1, 2013

Tips to Choose the Right Vanity Phone Numbers for Your Business

Are you considering vanity phone numbers for your business? This number not only helps your business sound more professional but it also makes you look more professional.  Vanity phone numbers are easy to remember and so they are just perfect for the marketing and promotional efforts of companies. Companies spend quite a handsome amount of money on their display advertising like a billboard. If you think that your customers will remember a 10 digit toll free number they saw on a billboard while passing on a highway, it is simply unrealistic. But if you give them a number like 1 800 RED ROSES to remember it makes more sense.

Vanity phone numbers are great for your business, but you definitely need an art to choose the right number for your business.  Following are a few tips that can help you choose the perfect vanity number for your business:

Easy to Remember
The reason you are choosing vanity phone numbers over any numeric toll free number is to make your number memorable. Choose a number as close to your business as possible so your customer can easily relate your number with your business. For example, the vanity toll free number of the famous automobile company Toyota is: 1 800 GO-TOYO and the number of the famous courier and shipping service company - FedEx is: 1 800 GO-FED-EX.

Clearly Communicate Your Business
Vanity phone numbers are just an extension of your brand. Use this number as a way to communicate to your customers what you do and how to contact you. For example, if you are a car broker or you have a car brokerage business, you probably can use a number like: 1 800 BUY-A-CAR. This clearly communicates your business and also the way to contact you.

Avoid Using Unique Spelling
With the rising demand of vanity numbers, it is often difficult to find the number of your choice. In such cases there is a tendency to use either a number that is too general or create a unique spelling for the vanity phone numbers. For example, if you have a car rental business the most common number for your business could be 1 800 RENT CARS. But if in case this is not available, it is not wise to twist the spelling and use the number like: 1 800 RENT CARZ. Using ‘Z’ in place of ‘S’ is not quite intelligent because your customers will not be able to recall. It is better if you do a little brainstorming and use a different number like: 1 800 RENT-A-CAR.

Avoid Hybrid Numbers
There is also a tendency to use vanity number with other combinations. For example: 1 800 875 CARS. But this will never be a successful vanity number because people will still have to remember 875.

If you keep these tips in mind, it will not be difficult to come up with a successful vanity phone number. The difficult part is to find a suitable number that best describes your business. Also there has been a change in the toll free prefix. Earlier only “800” was used as a toll free prefix but now a whole lot of vanity phone numbers are available with a new set of toll free prefix like: 888, 877, 866 and 855.

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